Author Archives: Alfonso Cruz Castillo

Unit 2 recap

During the 1st half of Unit 2, I used Graphic Communication Design to research socio-political issues. The aim was to bring my experience and skills gained on commercial projects towards causes that benefit society. I believe design is a cog of our system; we can work it for the common good. I learned from other design practices with a similar ethos, such as Futuress or Forensic Architecture, that this is achievable through identifying topics that haven’t been discussed thoroughly enough yet and scrutinising them.

I started by using visual research to understand how gentrification is affecting my local community. Developing a more profound comprehension of a complex issue that affects my environment made me realise that I could use the same approach to understand personal circumstances.

Over the last couple of years, I’ve been on a personal journey that I’ve struggled to understand. I’m now using Unit 2 to map out that path and gain new perspectives that might help me make sense of it.

Written Response 3

Where else — whether in a piece of writing that you find outside of the reading list, or in someone else’s creative practice — can you find evidence of a similar or opposing position? 

My road map as a designer is to decant the experience and skills I’ve gained on commercial projects towards causes that could benefit society. I’d like to use visual research to develop an understanding of socio-political issues. Developing a deeper comprehension of these to then be able to expose them. An example of this approach is present at Futuress, the intersectional feminist platform in favour of the underrepresented.

“We stand together, a community for transnational solidarity. We view design as a social and political practice — one that shapes our lived realities. Design is in the words we speak, the objects around us, in the things we do, in the systems around us — all of which, too often, are fundamentally flawed. But design can also be a lens to critically look at the world, and unite us toward a common goal. The daunting struggles for social, spatial and environmental justice require us to come together, across our differences, as a learning community.”

Futuress
https://futuress.org/about/

The Common Goal
Many if not most creatives are vocal in their political views, expressing solidarity towards social struggles. Yet as an industry, we work mostly in favour of private interests incentivising inequality prompts such as consumerism. There seems to be a leap between ideology and practice where we express discontent with radical capitalism while we serve it. Not with malice, rather imposed by capitalism – we have bills to pay. As challenging as it seems to revert the whole system, we can still push it progressively into the direction we want it to take. As Futuress say design is in the words we speak, the objects around us, in the things we do, in the systems around us, therefore by changing design, we can change the systems of which it’s embodied. It’s a matter of empathising on the aspects that will improve the way we live as a society.

“Empower and amplify the voices of womxn, BIPoC, LGBTQIA+, people with disabilities, migrants and refugees, and others from historically marginalized backgrounds.”

Futuress on their vision
futuress.org

Listen and Amplify
Futuress involves communities in online workshops, lectures and panel discussions on design research, writing, and creative storytelling, through what they call radical listening. The outcomes are then published as articles, stories or essays on their website making design research public. The only way to empower the underrepresented is by giving them the lead. We have to work at their service, provide them with the tools to voice their stories.

Discuss the undiscussed
The first project by Futuress was a speculative collection of unwritten design books. Unwritten in the sense that they were about topics that hadn’t been discussed yet. Anyone could upload ideas onto a website, which would then materialise as floating books on the screen. These are the topics that require research and that we should focus on.

“Futuress is not just a platform but an ecosystem: our growing hive of learning is a community that is alive, buzzing with the power of our voices and our stories.”

Futuress
futuress.org

Co-operation
Futuress connect with other designers, researchers, journalists and activists through their digital channels across the globe to problematise the role of design, and challenge power and privilege. This internationalist approach allows us to co-operate as a community.

Co-operate discussing the undiscussed to listen and amplify in favour of the common goal.

Written Response 2

How are positions most effectively developed and demonstrated? Discuss this in relation to a creative practice or text. Then explain how this has helped you think about developing your own emerging position.

Grenfell Media Archive
Forensic Architecture, 2018

Forensic Architecture’s Grenfell Media Archive is a platform that compiles footage of the catastrophe that took place in West London on 14th June 2017. The deadliest structural fire in the United Kingdom since 1988 with 72 deaths and more than 70 people injured.

Hundreds of thousands of witnesses recorded the event with their smartphones or cameras. This project gathers these clips and brings them together to recreate the event. The different videos are synchronised, joined and mapped onto a 3D model of the building which is then presented as a 3D video. Users can navigate through time and space attaining a deeper understanding of the events.

Being a public open-ended research fed by users, it will continue to develop future findings over time that might reveal valuable information on how to prevent tragedies like Grenfell’s. 

In this case, Forensic Architecture has engineered a communication tool that allows the user to act both as sender and receiver. Their role is not to tell a story from their perspective but instead to enable an expansive user-generated one.

“FA works in partnership with institutions across civil society, from grassroots activists, to legal teams, to international NGOs and media organisations, to carry out investigations with and on behalf of communities and individuals affected by conflict, police brutality, border regimes and environmental violence.”

Forensic Architecture

This approach where the affected group or individual are invited to be part of the making process takes the concept of collaboration further. Not only it shows respect towards the people affected by the issue but also extends the possibilities by making sources limitless.

Using communication design as a way of research on socio-political issues rather than for commercial purposes fits within the position I’d like to take moving forward as a designer. Another example of user-generated design for social issues is Rebecca Ross’ London is Changing, where she captured the voices and stories of people either moving to, within or out of the capital. The responses were then displayed on digital billboards.

London is Changing
Rebecca Ross, 2015

This project brought public opinion into public space by subverting devices allocated for private commercial purposes. Billboards were used to amplify voices rather than to advertise products. 

Grenfell Media Archive and London is Changing focus on topics around locations with a sense of belonging for their people. Both Forensic Architecture and Rebecca Ross have considered this by using spaces to display their research: 3D model in the case of Grenfell and the actual streets of London for London is Changing. Talking about space through space is coherent and mindful and adds that 3rd dimension to the research.

With and on behalf
Collaboration is key, not only with other technicians but also inviting anyone affected by the matter into the process.

Private into public
Using communication tools and skills usually at the service of commercial purposes for a greater good can benefit us as a society.

Coherent and mindful
Design needs to be thoughtful about how and where it’s displayed. Topics shouldn’t be detached from their origin. ie. Issues to do with location should be presented in a format that respects this.

Iterate and Position

During Unit1 I often found myself over-extending on my researches. Branching out too much and losing sight of the original focus of the investigations, resulting in overly complex queries that would require an in-depth study each of their own. In Unit 2 I’m planning on setting stricter constraints to funnel any findings I come across and be able to fine-tune them.

“Constraints sharpen the perspective on the process and stimulate play within the limitations.”


Conditional Design Manifesto
Luna Maurer, Edo Paulus, Jonathan Puckey, Roel Wouters

The approach that I will withhold is testing by tensing, which consisted of confronting concepts against their opposites to increase contrast. Though in this case, it will be through expanding and compressing rather than a continuous expansion. Similar to how the body develops muscles. We stretch the muscle until it tears, it’s then the repairing of the fibres that increases the mass and size. This was brought into my 100 Screengrabs project through a continuous process that consisted of downscaling and upscaling images, forcing the software to fill in the missing information.

An example of this exercise of adding by subtracting used in the past could be Erased de Kooning Drawing by Robert Rauschenberg.

Erased de Kooning Drawing,
Robert Rauschenberg. 1953

When asked about his pitch to de Kooning, Rauschenberg said “I remember that the idea of destruction kept coming into the conversation, and I kept trying to show that it wouldn’t be destruction”. He was highlighting that subtracting was part of the equation which would then lead to a result. The act of erasing the image wasn’t withdrawing information, in any case, it was adding new visual and conceptual values that couldn’t have been gained otherwise.

After seeing the results of the micro-macro-micro-macro sequence on my 100 Screengrabs, I would like to apply this programming approach to other areas of design beyond image-making. Following Sol LeWitt’s artist manifesto: the process will be mechanical, running its own course. I’ll use it for graphic research on socio-political issues, in specific the ones that affect my local community.


Brief:

Parallel Universes of Brixton

Is gentrification the collision of different worlds or do each live in their isolated dimensions?


“This thing is about when worlds collide, and a lot of what has shaped Brixton has been the worlds that have been colliding here, but recently, those worlds aren’t colliding so much. In fact, some might say there are two parallel worlds existing in Brixton.”

Mike Urban,
Editor at BrixtonBuzz.com

Attracting developers and investors into an area could potentially bring prosperity, yet members of the community are sceptical about the promised benefits. Does bringing new businesses contribute to the local economic structure? Or do these end up pushing out the existing ones?


“You’re saying the community will benefit because of businesses. What businesses will they benefit from? The black part of Brixton, or the colour part of Brixton, is Station Road, is Electric Avenue. Have you sit here and watched as these new white persons walked past? They walked past all these shops in Station Road and go to Pop Brixton. OK? They don’t shop in the black shops and the shops of people of colour.”

Steadman Scott,
cofounder of Afewee Football Academy

The study will seek for junctions between the different business in the area, see if their audiences connect at any point or if they overlap without contact.